Diego Zambrano is the Founder of BONDSY. Diego lives in Brooklyn Heights, NY with his wife.

Back in Brazil, he started out working on some small interactive projects, none of which provided him great challenges. He had an idea to create a social critique about a big issue in Brazil: The Penitentiary System. There were many rebellions going on in the prisons at the time, during which the police removed mobile phones and notebooks that crime-lords had been using from inside. Mobile phones + Notebooks = Internet. Based on such fact, Diego created a prisoner's blog and fictional characters to convey stories of the prisoners and their harsh conditions inside the prison. It was a successful social critique denouncing the terrible things that were happening. Many newspapers took notice of the blog, and as a result he was invited to join the largest interactive agency in Brazil. Since then, Zambrano has worked at Ogilvy NY, R/GA NY, Saatchi & Saatchi Brazil and AgĂȘnciaClick Brazil (Aegis Group). The Rio de Janeiro government filed a lawsuit against him because of the blog. He beat them in court securing freedom of speech for other blogs in Brazil.